1

Most

Agency: Mind Design (minddesign.co.uk)
Nation: England
City: London
Client: Tom Dixon

Overview: Most is a new major showcase for design at Milan Design Week. The event is hosted by Tom Dixon and held at the famous Museum of Science and Technology.
Challenge: The challenge was to create a logo that could demonstrate how the show brings all kinds of designers and innovators into one space whilst still using the word MOST.
Solution: Our solution for the MOST logo reflects on the fusion of industry experts and innovators gathering in one space by connecting the letterforms from the word MOST with colour and shape creating an exciting, colourful expression of collaboration and partnership.

2

Hörst

Agency: lg2boutique (lg2boutique.com)
Nation: Canada
City: Montréal
Client: Jean-Sébastien Octeau (Angomode)

Overview: Hörst is a men's clothing brand that has been distributed in different boutiques across Canada for the last 15 years. The high-end collection contains mainly suits, coats, shirts, accessories and dress clothes. Hörst offers the modern man an authentic way of being. Its philosophy rests on the German values of impeccably tailored cuts and quality craftsmanship, producing a confident and inspiring style. Despite this solid philosophy, Hörst had been suffering from a poorly defined brand positioning for some time. Consumers considered it too expensive for what it saw as a mid-range line; the brand simply wasn't well known or respected enough to be considered high end. Lg2boutique was given the mandate to redefine Hörst's brand positioning, create an all-new brand platform and apply it to the entire collection.
Challenge: As part of a complete restyle of the brand platform for Hörst, a designer and manufacturer of high-end menswear, the brief covered the creation of all communications tools, including the logo. The objective of the logo was to communicate in store the new Hörst brand that draws from its German heritage and the character of its male target. A shopping devotee, Hörst’s target is constantly on the lookout for that little elegant or eccentric something to reaffirm his style. He is a mature man who maintains a somewhat mysterious air. Seduction, in his view, is a game. With a slight penchant for the extravagant, he is the embodiment of the modern-day dandy. He takes great pleasure from his lifestyle, never slavishly bowing to the dictates of fashion. Going to the barber, learning music or taking the train for business are all things he makes time for. His entire person is seductive, rising above the everyday. He is authentic.
Solution: Hörst’s logo positions the company as an authentic brand that combines romanticism and elegance. Inspired by its target client, a modern-day dandy, the new logo also celebrates both the richness of Hörst’s German heritage and the modernness of its style.

3

Fusion

Agency: Kerblunkity (kerblunkity.com)
Nation: International (Europe-Russia-Asia-Oceania)
City: Moscow-Denpasar-Melbourne
Client: Fusion global cusine

Overview: We tasted their cusine when stayed in Ibiza, the menu has us excited to develope logotype and offer for owner and his creative chef what we are capable of.
Challenge: New Logotype for a business - global cusine restaurants.
Solution: The logo - it's a composition / mixture / mix / tornadoes from different characters, unique and each other doesn't similar. All these letters are taken from the word FUSION, written in different ways (such writing can be an infinite number). They are mixed in different ways, forming hundreds of different options for the logo as their Global CUSINE- mix of food and any different recipes! Owner can make a new logo every day! this design allows...

4

Captain Red

Agency: Paradox Box (paradoxbox.ru)
Nation: Russia
City: Ufa
Client: Beer pub

Overview: For a famous pub in the city it was necessary to develop a character.
Challenge: Create a sign.
Solution: As a legendary character used a stylized face of a pirate, whose skin color speaks of love for alcoholic beverages.

5

Groole

Agency: Redkroft (redkroft.com)
Nation: Poland
City: Warsaw
Client: Groole

Overview: Groole is a Warsaw-based restaurant serving jacket potatoes with different stuffing, a new type of meal in the city.
Challenge: We were asked to design a stylish identity showing as more of the restaurant's attributes as possible, with a intriguing look to attract the attention of customers who are unfamiliar with this kind of food. It needed to be full of fun, sociable and friendly.
Solution: We would like to make people conscious groole = potatoes. Light hipsters logotypes precisely reach the target. People who are fed up with McDonalds, KFC etc. People cen be given opportunities to taste delicious meals and enjoy themselves.

Motocyklowy.pl

Agency: Redkroft (redkroft.com)
Designer: Maciej Frymus
Nation: Poland
City: Warsaw
Client: Liberty Motors

Overview: Motocyklowy.pl is the first such project in motorcycles industry in Europe. The idea was to develop an retail platform taking the shape of passage. It is the place where various companies could sell their goods in their own branded shops but below the umbrella of motocyklowy.pl brand. This place is a part of integrated platform merging the best polish motorcycle-focused internet portal, application allowing to configure your vehicle and clothes, or online insurance broker and more. All features combined with a single account. It is a groundbreaking event on a great scale in the motorcycle industry, both in Poland and Europe.
Challenge: Our challenge was to create a coherent and characteristic identity of motocyklowy.pl brand with comprehensive passage layout creation to assure our client of maximum image benefits, and giving high-class platform with unique features for the customer. The task was to construct the CI and website’s information architecture through deep usability analysis and planning all possible content layouts. The system creates for its users lots of capabilities related to products as well as services. It required a carefully thought out design showing all functionalities and information in attractive and effective form.
Solution: Motor’s chain is firm, persistent, reliable, well-tight, it is good pacemaker and it’s shaped in “M” letter. This is just motocykowy.pl – the store that costumers can rely on.

1

12 volts

Total - 40

Agency: BrandSerker (01d.ru)
Designer: Ulasen Dzmitry, Laneuski Aliaksandr
Nation: Belarus
City: Minsk
Client: 12 volts

Overview: Logo designed for new professional car service "12 volts". Specialization of service - the auto-electrician.
Challenge: The customer wanted to show the image of the company, which is associated with power, the male character. The company which is ready to be responsible for the quality of its work.
Solution: The logo broadcasts dynamic, sporty and progressive image of the company, which is close and understandable to auto service customers. Also the logo emphasizes the notion "electric" in the business name.

2

Mary Sheep

Total - 39

Freelancer: Yana Makarevich (AnotherArt.com)
Nation: Belarus
City: Minsk
Client: Masha Ovechkina

Overview: Masha Ovechkina (Mary Sheep) is hairdresser from St. Petersbrg, she is a young underground person, that needed an unusual design. She works in her little home studio, where ladies can relax, drink coffee and communicate.
Challenge: Do something "WOW!"
Solution: I decided to base on english living-room and mix it with english humour.

Reflect Lights

Total - 39

Agency: Designers United (designersunited.gr)
Designer(s): Dimitris Koliadimas / Dimitris Papazoglou Nation: Greece
City: Thessaloniki
Client: Reflect Lights

Overview: Reflect Lights is an architectural lighting design and lighting supplying company, located in Thessaloniki Greece, aspiring to unstintingly support and contribute to the materialization of the personal visions set by creators of buildings and spaces. Placing particular emphasis on the architectural approach to the relation between light and shade and steadily following new technologies, the company is aiming to constantly confirm its design proficiency, technological perfection and aesthetic approach.
Challenge: Reflect Lights is an architectural lighting design and lighting supplying company, located in Thessaloniki Greece, aspiring to unstintingly support and contribute to the materialization of the personal visions set by creators of buildings and spaces. Placing particular emphasis on the architectural approach to the relation between light and shade and steadily following new technologies, the company is aiming to constantly confirm its design proficiency, technological perfection and aesthetic approach.
Solution: Our design solution not only attempts to capture the key features of the company's activities but also to express visually the contemporary philosophy and perception on issues relating to architectural lighting. Having as a foundation the fact that light is not an one-dimensional form and taking into consideration those linear elements that embody an architectural study, we tried to escape the constraint and awkwardness of one-dimensional approaches, which limit the portrayal of light itself, and created a graphic environment so as to capture the basic principle of light reflection within space not only as movement but as instinctive freedom and randomness as well. Light and shadow are portrayed through the use of different tones of black and grey while at the same time allowing for flexibility, even when using the symbol in monochrome applications.

3

Eyesync

Total - 38

Agency: Higher (behance.net/higher)
Designer: Alex Veresovich
Nation: Slovakia
City: Bratislava
Client: Signet Media

Overview: New York based Signet Media manage, host and monitor a digital display network that delivers content directly at the point of sale or action. Signet becomes the thought leader who converge, design , technology and media experience that scale to all displays platforms.
Challenge: Signet Media have developed new wireless technology platform that called Eyesync and allows users to listen to the audio of displays on their mobile devices. Eyesynce can be successfully launched in airports, musems, parks, stadiums, outdoor venues. Current clients of this technology is IBM, Novartis, DELL.
Solution: We wanted to create very simple and recognizable sign that can be used over displays and identify them as "Powered by Eyesync" or "Eyesync Ready". We wanted to create sign very friendly, but at the same time quite modern and technology looking. We concentrated on combining together sounds waves, eye and wireless. In result we get quite elegant, simple and refined sign that was completed with custom typography.

4

Office Fish

Total - 37

Freelancer: Zaicev Constantine
Nation: Russia
City: Stavropol
Client: Office Fish

Overview: Social network for labor everyday life
Challenge:Creation of a being remembered creative logo
Solution: Creative logo in style minimalism

Advance Inform

Total - 37

Agency: Glad Head (gladhead.com)
Designers: Dovgla' Anastasya, Sharigin Alexandr
Nation: Ukraine
City: Kharkov
Client: Advance Inform company

Overview: The Advance Inform is a young company from Kiev. The company is engaged in the work of Land Management - еopographic, geodetic, mapping, research, work on the surveying of lands, the administrative division of lands, etc.
Challenge:It was necessary to create a fresh image that would hint at the scope of the company
Solution: We wanted to create a laconic way, which would have combined the natural and business details. We have made this arrangement of the landscape in the capital letter A and complement the natural color palette and a hint of the outline map

HD LIVE

Total - 37

Freelancer: Peter Vasvari (petervasvari.com)
Nation: Hungary
City: Urom
Client: Andrzej Bielski

Overview: Logo design for a Internet Services company (HD LIVE STREAM), Hungary.
Challenge:A powerful and striking appearance!
Solution: Includes: H, D, HD, live, stream, 3G, WiFi, LAN, TV, video, internet, services, positive, and, negative, space, concealed, silhouette, typography, black, and, white

Systems Thinking

Total - 37

Agency: Higher (behance.net/higher)
Designer: Alex Veresovich
Nation: Slovakia
City: Bratislava
Client: Systems Thinking

Overview: Since 1989 Systems Thinking improves the service quality of internal services. Systems Thinking do this by measuring and benchmarking these internal services. For organisations to function effectively there are a broad number of internal services that must be provided. These services such as Human Resources,Information Technology and Finance, underpin the acquisition, retention and development of customers. With Information Technoogy as the exception; the quality of most internal services is not measured. Systems Thinking conduct an initial user satisfaction survey to establish a baseline for each internal service. The survey questions focus on the key aspects of internal service delivery and cover areas such as: responsiveness, understanding business needs, proactive and reactive communication. Systems Thinking has developed its own purpose built software for surveying and reporting on internal service quality. Up to fifteen identifiers (parameters) are available to analyse the collected data. Being able to identify responses by business group or job role enables us to develop targeted and effective service improvement programs that other survey software can't do.
Challenge:Systems Thinking had no consistent branding across web and other mediums. Website was out of date, static and poorly promoted. Systems Thinking looked to modernize their image and align their image and market position. Systems Thinking required an "image makeover" that would stay relevant for the next three – five years. The brand would be applied at all customer touch points. The new branding would be used to re-launch Systems Thinking and the services we offer.
Solution: In our visual solution we wanted to create a "perfect" system which contain many parts but works smoothly and effectively. Shape of circle was quite suitable for our experiments. In result we created flexible inner segments - parts of systems in constant motion and collaboration. Sign appeared very modern and quite trendy and was completed with custom, bespoke typography.

5

AngryFile

Total - 35

Agency: Redkroft (redkroft.com)
Designer: Adrian Spóz
Nation: Poland
City: Warsaw
Client: Seciuris

Overview: AngryFile is an extremely easy to use solution for all who want to protect their files from sudden desappearance. You know the case, you have 100 GB of files on your hard drive, but you've lost one small document with your project essay or something. It's the angry file, file you need to protect by constant online backup. AngryFile is easy to use, there is no need to register and it has very good pricing plan. It is simply working, don't disturb and helps to prevent you from being angry.
Challenge:The aim was to create a characteristic logo with quite aggressive look which could be easily adapted for many purposes, e.g. application states in system tray, with dynamic color palette and strong typography.
Solution: Black hole that hooves the most important files in our life, never again! Catch the angry file and don't let it run away! Red color is associated with aggression, madness. Simple animation catch the target (the young -14-24). Hosting the file within the cloud, real-time reaction (ctr+S) –let people sleep safely.

Voscast

Total - 35

Agency: Higher (behance.net/higher)
Designer: Alex Veresovich
Nation: Slovakia
City: Bratislava
Client: Voscast

Overview: VosCast is the industry leader as an unlimited audio streaming provider. VosCas provide unlimited services, allowing to broadcast worry-free, enabling to focus on expanding clients' station. By using some of the best servers and connections available, VosCast are able to provide their clients with optimal minimal-buffer streaming.
Challenge: Client asked to build the new brand identity for VosCast, that will have have a professional look that people can trust.
Solution: Since main target auditory is young people 18-28 we decided to work around quite trendy solution that will fits well main trends in design of gadgets and interfaces. We created smooth and flex lines in main sign and support them with the same lines in bespoke typeface.

Roundel Motorcars

Total - 35

Freelancer: Josh Hayes
Nation: Australia
City: Winchelsea
Client: Matthew Clemmons - Roundel Motorcars

Overview: Based in Atlanta, Georgia USA - Roundel Motorcars are not your typical used car dealership, It's their driving passion for pre-loved vehicles & customer service that help find the perfect car for the right buyer. The logo to be developed needed to convey the following; A love & flair for pre-loved (not used) cars, a sound knowledge of car makes & models as well as a general understanding of automotive mechanics & lastly it is about finding cars, not the flashiness of car dealership.
Challenge: The biggest challenge was to create a design that had the classic vibe, without looking dated and/or unapologetically retro. Although I had free reign conceptually, I wanted to convey something that was fairly unique to the target car makes/models - Family cars, circa. 1970's & 1980's. The finished mark was inspired by an early 70's column shift.
Solution: The idea came from the original tagline idea suggested by my client "Your automobile is our passion". Not a bad tagline, just in need of some TLC. Shortly after the brief was written up, I began thinking about a more dynamic tagline that was both catchy & suited the demographic. Eventually "A Driving Passion" was born. Having the enclosure over the D is not only mechanically correct to the source material (gear shifter display) but it demonstrates the the car is in drive, implying motion & a direct reference to the tagline. The most important typeface is the display face for ROUNDEL, it needed to be 'period correct' for the style of car, Tungsten by H&FJ was the perfect candidate to its narrow form & blockiness. I wanted to keep the colour scheme as authentic as possible & being used cars, I wanted to capture that 'pre-loved' atmosphere as well. Deep (sun bleached) grey instead of black – for a faded dashboard insert, cream to represent the discolouration white plastic gets over time & finally orange for the backlit L.E.D display when the 'Drive' gear is engaged.

MYWED

Total - 35

Agency: Paradox Box (paradoxbox.ru)
Designer: Ilshat Baiburin
Nation: Russia
City: Ufa
Client: International community of wedding photographers

Overview: Required to establish identity for an international Internet portal of wedding photographers.
Challenge: Required to establish identity for an international Internet portal of wedding photographers.
Solution: Union open diaphragm and the heart has become a way of dynamic sign and corporate identity of the international community of wedding photographers, combining the order of 15 000 participants. To demonstrate a professional level of the participants of the project, the brand graphic language deliberately restrained and minimalist. Slogan: Lovers in the photo.

1

Eleven

Total - 42

Freelancer: Zaicev Constantine
Nation: Russia
City: Stavropol
Client: Eleven

Overview: construction concern
Challenge: to create a strict being remembered font logo
Solution: original font logo

2

Modlin Airport Railway

Total - 40

Agency: Redkroft (redkroft.com)
Designer: Adrian Spóz
Nation: Poland
City: Warsaw
Client: Sparing Communication

Overview: The public infrastructural investment of building a railway to a new airport near Warsaw, the capital of Poland.
Challenge: We were asked to design a simple and readable identity for an infrastructural project to help the local community and mass media to understand all benefits of this investment.
Solution: At the first sight, the logotype is seen as the shape of the plane with the background of railway the preciously lead to the target. The shape refers to the arrow. The distinguishing features is simplicity, comfort, well-developed infrastructure, motion, dynamic, time-saving. That color pays attention and makes the logotypes catchy.

3

Lirquen

Total - 37

Agency: Sebastiany Branding (sebastiany.com.br)
Designers: Eder Saos, Guilherme Sebastiany
Nation: Brazil
City: São Paulo
Client: Lirquen Vidrios

Overview: Lirquen is the largest float glass manufacturer in Chile, a joint venture with British Pilkington and French Saint Gobain, added to local shareholders.
Challenge: Its factory was totally paralyzed and partially destroyed in the earthquake of 2010 and could not supply the market glass demand that year. The launch of its new brand should coincide with the reopening of the factory in 2011 and launch of a new oven than the previous one, signaling not only its return to the market, but its renewal and modernization of its line.
Solution:The new brand solution keeped the colors of the earlier logo, reinforced by L monogram symbol, with more dynamism and transparency.

4

Ukrainian East Fish Company (UFC)

Total - 36

Agency: Graphic design studio by Yurko Gutsulyak (gstudio.com.ua)
Designer: Yurko Gutsulyak
Nation: Ukraine
City: Kyiv
Client: Ukrainian East Fish Company (UFC)

Overview: UkrIt provides full service from selection of the first class raw products all over the world, fish and seafood import to logistics, production and sales of the finished products. The company is presented by such brands as Don Mare, Okhotskaya, Russkiy Posol, Norven and actually UFC.ainian East Fish Company (UFC) is a leader of fish and seafood import in Ukraine.
Challenge: Fish is the basic life philosophy of every member in the big UFC team.
Solution:Brand icon is a dynamic ribbon that is a symbol of leadership and integration of the fish business professionals.

5

NORTH GARDEN

Total - 35

Agency: Paradox Box (paradoxbox.ru)
Designer: Ilshat Baiburin, Timur Syundyukov
Nation: Russia
City: Ufa
Client: Agricultural company "Poisk"

Overview: -
Challenge: It was necessary to create a logo for a line of plants intended for cultivation in cold climates.
Solution: The image of snowflakes and sprouts flowers together in the sign.

1

TOTUM

Total - 43

Agency: Paradox Box (paradoxbox.ru)
Designer: Ilshat Baiburin
Nation: Russia
City: Ufa
Client: Security companies group

Overview: -
Challenge: Required to establish identity for the largest group of security companies.
Solution: The image of the knight's helmet with a slot in the form of the letter "T" - here is the solution of this problem.

2

Kokos

Total - 37

Agency: Redkroft (redkroft.com)
Designer: Maciej Frymus
Nation: Poland
City: Warsaw
Client: Kokos

Overview: Kokos is an importer, producer and distributor of plant supports. Company operates mostly on B2B market and has a large market share.
Challenge: The company needed a new identity directed mostly to its business-to-business clients, which would differentiate the firm from the competitors and show the nature-driven aspects of company's profile.
Solution: K in blossom as a flower or coconut. Firm support for the plants, green refers to the nature.

3

Centar

Total - 28

Agency: Communication Agency (communicationagency.com)
Designer: Pavel Surovy
Nation: Slovakia
City: Bratislava
Client: Centar d.o.o.

Overview: Centar is new B2B directory where company find companies. It is a B2B market where demand/supply companies can find a partner.
Challenge: Simplicity is, for us, the ultimate sophistication. We wanted to create a letter C design concept as simple as possible. Because there are a lot of C marks, we want to created something original, fresh and unique to the business.
Solution: We made the outline of the letter C as an intricate search algorithm based company, then by a dot-line-dot connection converging towards the center. The colours represent different domains and sectors where companies operate. The red dot in the center represents a target and means that in the center you will find everything that you are searching for business.

Arcade

Total - 28

Agency: Paradox Box (paradoxbox.ru)
Designer: Ilshat Baiburin
Nation: Russia
City: Ufa
Client: Property management company

Overview: One of the largest management companies of the city needed a logo.
Challenge: Create a logo.
Solution: Simple, minimalist beats a sign the company name.

4

THE CALEB COMPANIES

Total - 27

Freelancer: Peter Vasvari
Nation: Hungary
City: Urom
Client: The Caleb Companies

Overview: Logo design for a real estate company, U.S.A.
Challenge: The endless line is the global urbanization in the world! One could say depicts a timeline...
Solution: Includes: companies, line, house, real, estate, building, construction, tower

5

Aspect

Total - 26

Agency: Bezlogo (bezlogo.uz)
Designer: Aleschenko Denis
Nation: Uzbekistan
City: Tashkent
Client: Micros

Overview: Branding in Uzbekistan has just started to develop. And in the market of packaging there are practically no companies with strikingly style or advertising.The Micros company decided to apply to the Bezlogo agency in order to create a new brand.
Challenge: The aim was to create a brand from "zero". Also, the sign must be linked to the activity of the company.
Solution: Several periods of work were conducted: starting from the strategy to the visualization. As the insight we used the fact that every businessman believes that his product is the best and wants the best packaging for it. The desire to stand out against business rivals is the desire of every business owner. The agency has proposed their version of the naming. The naming was «Aspect» (this word is translated from English as "appearance". Also the slogan was developed: "good look" which means good appearance. The graphic sign is based on the sign "open here", but it was converted to the opposite meaning "packaged here", the dotted line was also added. This line connects the general style with activities of the company.

Eco frog

Total - 26

Freelancer: Peter Vasvari (petervasvari.com)
Nation: Hungary
City: Urom
Client: Deborah Crowley

Overview: Logo design for a beauty services, U.S.A.
Challenge: The infinite continuous line is a complete organic solution!
Solution: Includes: eco, frog, animal, art, reptile, a, ruled, one, line, silhouette, green

1

cy2012.eu

Total - 52

Agency: T&E Polydorou Design (polydoroudesign.com)
Designer: Tasos Polydorou
Nation: Cyprus
City: Larnaca
Client: Cyprus Government

Overview: Logo Competition for the Cyprus Presidency of the Council of the EU 2012
Challenge: Its ability to depict the European Union and its values as a whole. Its ability to depict the Council of the EU as well as the spirit of the Cyprus Presidency of the Council of the EU by emphasizing the promotion of such aspects as: Social cohesion. The notion of bringing the EU closer to the European citizens. The need for renewal and innovation of the European policies in order to achieve more effectiveness and balance. The ability of the EU to develop further and to advance on the basis of values such as solidarity and cooperation, which characterise its member-states. Its ability to depict the Republic of Cyprus and its role in the EU in particular vis-a-vis the role of Cyprus as a crossroads of cultures and continents.
Solution: T&E Polydorou Design - Logo submission (for the competition for the Cyprus Presidency of the Council of the EU 2012) The main feature of this logo is the dove, which is at the core of the emblem of the Republic of Cyprus. It represents the free spirit of Cyprus and is Illustrated repeatedly in various colours creating a spherical whole. The doves are depicted spreading their wings, to express the role of the EU presidency which takes all the member states 'under its wing', and serves as the umbrella as well as the host, for the duration of its term. The multiple colours express the diversity of peoples and cultures within the EU and the fact that Cyprus – indicated by the doves – will apply its spirit to the different member states, as it fulfils its role during the presidency. The doves are skilfully arranged not only to represent the unity and solidarity of the spherical shape, but also to create a star in their centre; the star of the European Union. As a whole, the impact of the logo is one that reflects: · a union of individual and free nations (the series of doves), · its solidarity and balance (the sphere), · its cooperation (the balance of the different doves), and · the Cyprus presidency (in the letters that accompany the icon).

2

Talking heads

Total - 50

Agency: Notamedia (notamedia.ru)
Designer: Maxim Pavlov
Nation: Russia
City: Moscow
Client: Talking heads

Overview: The "talking heads" is an analogue of talk shows, dialogue of experts about politics, economy, culture and progress.
Challenge: To create a logo for new internet project
Solution: The "talking heads" project name was transformed in domain name "gogol.tv".Gogol's head profile became the basis of the logo. Besides Gogol logo contains 7 other characters who symbolize sections of the site (Lenin - politics, Gagarin - progress, Pushkin – culture, etc.). There is common man's head profile inside each of them. These heads gradually transform into profiles of "gurus", the main symbols of Web site.

3

St Julian's Rowing Club

Total - 43

Freelancer: Peter Vasvari (petervasvari.com)
Nation: Hungary
City: Urom
Client: St Julian's Rowing Club

Overview: Logo design for St Julian's Rowing Club, Poland. This 'Green Rowing' logo is good for rowing.
Challenge: Eco-friendly, green. Expresses it, that groupwork and team spirit where the aim is common.
Solution: Includes: sport, rowing, club, leaf, green, group, parallel, positive and negative space, concealed, silhouette, chlorophyl, letter.

4

Mal de Mar

Total - 39

Agency: Face.
Nation: Mexico
City: Monterrey
Client: Mauricio de la Garza

Overview: Identity, Branding and Web Design + Development for an electronic journal based in San Pedro, Mexico.
Challenge: The client needed to comunicate a brand that knows the world, with a bohemian style, but very sophisticated and artistic. The input was: Poetry made design.
Solution: An electronic journal where ideas and projects involving art, design, architecture, photography and the art of traveling, merge all together as one in the name of Beauty.

5

Sea Sentinel

Total - 38

Freelancer: Peter Vasvari (petervasvari.com)
Nation: Hungary
City: Urom
Client: Sea Sentinel Organization

Overview: The Sea Sentinel Organization is meant to be a central and active figure in the fight against Pirate Fishing so-called illegal, unreported and unregulated fishing (IUU). Sea Sentinel is Swiss-based organization, located in Geneva, "Cité de la Paix", heart of multilateralism, home of the United Nations, many international bodies and non-governmental organizations.
Challenge: This logo should be strong and sharp! However, it should be expressive and striking!
Solution: Includes: S, central, positive and negative space, concealed, silhouette, typography, sea blue colour, sentinel, fish, hand, blue, illegal, fishing, organization.

1

Colt

Total - 39

Freelancer: Yana Makarevich (AnotherArt.com)
Nation: Belarus
City: Minsk
Client: Colt

Overview: Colt company produces power tools in Russia
Challenge: Make something easy and memorable
Solution: I integrate lightning sign in the logo

2

Konad Nails

Total - 31

Agency: Higher (behance.net/higher)
Designer(s): Alex Veresovich
Nation: Slovakia
City: Bratislava
Client: Konad Nails Co

Overview: Konad Nails is Korean company that creates nail-imprinting kits that lets users put designs by stamping pre-designed images on nails in minutes.
Challenge: Konad Nailes faced with complete loosing of identity - each distributor over the world created own logo and own design for POS and marketing materials. So, Konad Nails asked us help them streamline and unify brand's identity over the world and create a logotype that all distributors will use over the world.
Solution: Main constraints for us was that logo must be very clear and explicitly associate with nails. After our research of creative directions we decided to go with a heart sign created from two nails. We created several patterns of nail-art for different logo size to avoid cluttered and blurry look.

3

Bretelle

Total - 30

Agency: Graphic design studio by Yurko Gutsulyak (gstudio.com.ua)
Designer(s): Yurko Gutsulyak, Oleg Zvyagintsev
Nation: Ukraine
City: Kyiv
Client: Universal Ltd

Overview: The new trademark offers quality and fashion underwear of the fabric, lace and accessories by the leading European manufacturers.
Challenge: Create the name, logotype, and complex brand identity for the middle price women's underwear store chain.
Solution: Bretelle (a shoulder strap in French) — an element of garment, including underwear. The word meaning and French sounding indicate involvement in the fashion industry. The name implies light erotism, romantic adventures. A distinctive visual and emotional symbol which provided the basis not only for the logotype but also for the whole brand identity is the crocus spring flower (feminine, tender, light, fresh, young). The detailed guide on corporate identity includes the description of corporate constants, business and representative documents, advertising and souvenir products, outlets exterior and interior as well as recommendations and precautions concerning the practical application of the identity including the creation of additional design layouts, production technologies and materials.

Provider of happiness

Total - 30

Agency: BrandSerker (01d.ru)
Designer(s): Ulasen Dzmitry, Laneuski Aliaksandr
Nation: Belarus
City: Minsk
Client: Provider of happiness

Overview: Logo designed for a company that operates in the market considerate goods ("toys" for adults).
Challenge: It was necessary to create a playful, positive, not vulgar image of "Provider of happiness".
Solution: Logo designed in restrained manner and at the same time, due to the individual elements managed to convey the basic idea of a "provider of happiness".

Bouquetville

Total - 30

Agency: BrandSerker (01d.ru)
Designer(s): Ulasen Dzmitry, Laneuski Aliaksandr
Nation: Belarus
City: Minsk
Client: Bouquetville

Overview: Bouquetville is floral company serving the northeast suburbs of Moscow. One of the few suburban florist companies, who are mainly engaged in the design of interventions with flowers in restaurants and lodges cater to large companies in the region. The company also has a flower shop that sells flowers and received orders for wedding decoration.
Challenge: In logo the customer wanted to show the image of the European provinces, holiday, flower fairy tales.
Solution: The logo, as well as the name "Buketvill" associated with the European province, with a cozy flower village, in which you are made a bright, fresh and memorable bouquets.

4

Petrus Beauty

Total - 29

Freelancer: Storozhev Anton (behance.net/storozhev)
Nation: Ukraine
City: Simferopol
Client: Petrus Beauty

Overview: A small company producing natural cosmetics, training and sales of the original recipes.
Challenge: Invent a logo with epithets: femininity, subtlety, beauty, history, secret, flowers, love.
Solution: The decision reflects the full task.

Street Color

Total - 29

Agency: Sebastiany Branding (sebastiany.com.br)
Nation: Brazil
City: São Paulo
Client: Street Color

Overview: Street Color is a traditional, yet small, manufacturer of road paints, used for signaling and marking tracks, streets and roads.
Challenge: The reformulation of its visual identity occurred simultaneously with a change in company leadership. The desire to consolidate its image in the market and the start of production of commom wall paints. The set of identity should help the company to operate both in the B2B (with road paint) and in B2C (normal wall paints) markets, creating a professional image and reliable image for both the old and new audience with a unique visual language reinforcing an technical image for the produc line.
Solution: The monogram symbol reinforces the memory of the name and aligns with the texture created for use in packaging and stationery. The colors chosen is opposed to all other market competitors to increase the visual impact at point of sale.

5

Brulex

Total - 26

Agency: Artonica (artonica.ru)
Nation: Russia
City: Moscow
Client: Brulex Rusland

Overview: Brulex is a german professional car-paint material brand aiming markets of Eastern Europe and CIS. By the summer of 2008 brand has already reached significant results on many of them. But competitor's activity and pressure grown as well and finally it required existing brand restyling to carry on its market expansion and maintaining the perception of modern, technological and convenient product in consumer's mind.
Challenge: First stage of the project was devoted to restyling of the existing logo. New graphic execution was focused on lowercase letters, stressing more energetic and flexible new brand character. Naming and Brulex Aquatec sub-brand logo extension were also parts of the project. New package design concept was presented on the second stage of the project. Proposed unifying element – graphic wave became a new colorful identifier for different product groups bringing on fresh stylistic solution for the whole new brand design as well. Recent product range expansion stressed the issue of clear and easy product identification for painters who have to deal with many components and materials during the technological process. This project was also first implementation of the Open Guide technology developed by Artonica especially for large scale identification systems for describing broad variety of product and collateral materials produced under unified brand design. Using of Open Guide technology significantly optimized project workflow for package design of more than 100 product SKUs.
Solution: This case became an example of successful projects handled by Russian agency for brand with both western origin and manufacture. Client highly appreciated Open Guide technology benefits presented on the initial negotiation stage and proven its efficiency on further stages of development and production as well.

Linea Lore

Total - 26

Agency: BrandSerker (01d.ru)
Designer(s): Ulasen Dzmitry, Laneuski Aliaksandr
Nation: Belarus
City: Minsk
Client: Linea Lore

Overview: Brand wraps with brushes made of natural wool in the European style. Product description: high quality, discreet color shades and combinations, beautiful and original package. Expensive package should emphasize the potential gift items. Price segment: upper middle - lower high.
Challenge: Lore - truncate words Calore, which translated from Italian like "heat", both literally and figuratively. Linea - originally means a line of products. In general, the name should to represent " Europeanness" products (so it is written in Latin). The fact that the name is nominal should create a sense of belonging, quality of products.
Solution: Phoenix was dead, the phoenix was reborn, phoenix warming ....

1

Tinedo Winery

Total - 45

Agency: LSDspace (lsdspace.com)
Designer(s): Sonia Díaz, Gabriel Martínez, Cristina Hernanz
Nation: Spain
City: Madrid
Client: Tinedo Winery

Overview: When we considered the design and communication strategy for Tinedo in its new era, we had something very clear: We wanted to reflect on current trends in the wine world, to show our proposal for innovation and commitment from the concept of wine as part of culture. We approached Gabriel from lsdspace and Cristina from lcnx who after they had visited the winery and knew us better, proposed working from a concept of honesty and consistency, showing us how we are: A small and neat family winery, which is being modernized, putting all the effort into the core values, making good wines, pampered from the vineyard to the distribution.
Challenge: Tinedo is not cool, not trendy, not found in media cultural spaces neither in the world of wine. They are not young and don't have an architectural reference winery. They count with a low budget for communication and production. Having into account all the above they try to create an authentic and honest system in which owners, workers and consumers are attached and identified with it. The visual manifestation of such ideas and aspirations is translated into a contemporary language which communicates the cultural values of the land and the ecological and social environments. The graphic resources selected emphasize the narratives and the sense of humor using collage with basic and direct typography.
Solution: We like tha black colour because is a basic and simplificated element. The circle is because make a reference to the base of bottle... the typography is akcident grothesk because is strong and bold like the company. we use collage because is direct and manual.

2

Avignonesi - Genuine Tuscan Experience

Total - 38

Agency: Duval Guillaume Corporate (duvalguillaumecorporate.com)
Designer(s): Henk Willems - Evi Peeters
Nation: Belgium
City: Antwerp
Client: Avignonesi

Overview: Avignonesi is a well-known Vino Nobile di Montepulciano estate in Tuscany. Their Vin Santo is one of the most famous wines in Italy. Avignonesi consists of four wine-producing estates. In total, they comprise 225 hectares of open ground, 109 ha of vineyards and 3 ha of olive groves.
Challenge: After Belgian businesswoman Virginie Saverys became the owner of the estate, she completely reorganized and rethought Avignonesi, turning it into a biodynamics-driven vineyard and significantly raising the quality of all the wines. She wanted her ideas on reading and respecting the genuineness of the Montepulciano terroir to shine through in all Avignonesi communications.
Solution: After a qualitative study, exchanging ideas with all people concerned, and intense discussion with the new owner, we developed the communication idea that "genuineness" is central to Avignonesi: honesty, respect for the land. Underlining the concept is that Avignonesi is a wine that will give great rewards to those who are willing to invest themselves (producers as well as wine lovers). This idea was 'translated' into a brand book and into a range of communication materials: new wine labels and packaging, signs on the barrels, website, mobile devices, etc. The new wines in their totally revised packaging have been very well-received by wholesalers, selling out in no time. The brand story—with its focus on respect for the land—is clearly understood and appreciated by wine lovers worldwide. They are all too ready to participate in the new Avignonesi story, as the conversation on social websites such as Facebook indicate. Undoubtedly, while enjoying a glass of full-bodied wine...

3

Jack Daniel's Tennessee Honey

Total - 38

Agency: Cue (designcue.com)
Designer(s): Nathan Hinz, Paul Sieka, and Alan Colvin
Nation: United States
City: Minneapolis, MN
Client: Jack Daniel Distillery

Overview: Jack Daniel's is an iconic global brand, the best selling whiskey in the world. The brand's values are timeless, but like every great brand, it needed to evolve to maintain its strength and affirm its authenticity in a changing world. Tennessee Honey is Jack Daniel's first flavored whiskey, crafted from a blend of Jack Daniel's Tennessee Whiskey and honey liqueur. Created to invite new consumers into the brand, it delivers naturally sweet notes for a taste that's easy to drink.
Challenge: Designing the brand identity, brand language and label for Tennessee Honey required balancing the brand's equity with cues borrowed from the category of flavored whiskeys. The goal was to introduce new customers to the Jack Daniel's brand without straying too far from the brand's established identity. Tennessee Honey is the first new Jack Daniel's expression in more than a decade, so part of what we had to solve was how to create an identity for the brand's first flavored whiskey, while delivering a product that was unmistakably Jack Daniel's.
Solution: Working with the Jack Daniel's brand team, we deconstructed the Jack Daniel's brand iconography with consumers to understand what elements are most important and why. Using our knowledge of the brand and category, we created a brand identity that delivers the promise of a honey liqueur with natural flavor and sweet notes for a smooth, easy to drink taste. The result is a distinctive solution that feels like it's always been part of the family. Jack Daniel's Tennessee Honey is one of the most successful new product launches in the brand's history. It quickly became the leading brand in its product segment and now sells more than all of its competitors combined. It has been exciting to see the energy and enthusiasm that the product has generated, and how quickly people have accepted the new expression.

4

Southern Comfort Fiery Pepper

Total - 34

Agency: Cue (designcue.com)
Designer(s): Paul Sieka, Kate Arends, and Alan Colvin
Nation: United States
City: Minneapolis, MN
Client: Brown-Forman

Overview: Southern Comfort Fiery Pepper followed Southern Comfort Lime as a flavor extension of the core product line. Our relationship with Southern Comfort began with a global brand refresh in 2010, and has extended to a wide array of product design as we continue to be a trusted partner to the client management team.
Challenge: Southern Comfort Fiery Pepper is a fusion of two Louisiana classics, Southern Comfort and Tabasco. Devilishly spicy with a genuine Cajun heat, Fiery Pepper was created to invite new consumers into the Southern Comfort brand with a taste that's challenging and fun. Design developed for Southern Comfort Fiery Pepper needed to work with primary and secondary packaging (labels, shipping cases, POS) and would also need to extend to agency communications via a product toolkit of branding elements.
Solution: Fiery Pepper's package design features a flame motif on the Southern Comfort shield and necker, illustrating its spicy flavor. The brand identity system uses iconic elements of the 70 proof bottle and extends the visual language to accommodate new flavor variations.

5

Zlata Praha

Total - 33

Agency: Graphic design studio by Yurko Gutsulyak (gstudio.com.ua)
Designer(s): Yurko Gutsulyak
Nation: Ukraine
City: Kyiv
Client: Obolon

Overview: Zlata Praha is traditional light lager beer brewed according to all the classical canons of Czech brewing at one of the largest European breweries. - Tasting Zlata Praha beer one can easily plunge into the rich atmosphere of Czech Republic without leaving Ukraine. - Zlata Praha belongs to the premium segment and keeps its lower price range. - Design should correspond to positioning as "genuine Czech beer".
Challenge: Create a logo, brand icon and appearance of the new product – beer named Zlata Praha.
Solution: Design was created as a combination of typical symbols of historical Prague. Their list was made on the ground of previous research: - image of an old Czech city that can be easily recognized by its unique architecture and traditional red roofs; - stylized crown of Karl IV, who is closely associated with the "golden age" of Czech Republic; - 1784 is the year when the independent cities on the Vltava River banks merged into a united city that is still called Zlata Praha; - combination of red colour that is a symbol of unique beauty of places and things with gold and bronze; - ornamental style that was typical of decorative finishing in the ancient Prague.

1

Fazenda Santa Helena

Total - 45

Agency: Sebastiany Branding (sebastiany.com.br)
Designer(s): Giovani Castelucci, Guilherme Sebastiany, Karina Campanha
Nation: Brazil
City: São Paulo
Client: Fazenda Santa Helena

Overview: Fazenda Santa Helena is a farm in Goiás, a state in central Brazil, which is a specialized organic products.
Challenge: Since their products, previously sold only to local shops and restaurants, would also be offered in 2011 directly to consumers through fairs, events, facebook and e-commerce, an appropriate visual identity for the brand would be needed to relate to its new audience.
Solution: By having a very long name, a distinctive symbol would help the brand to draw attention. The solution was to create a strong visual element, spherical and containing both leaves and roots increasing the image of both purity and tradition of their products.

2

CASA BOSQUES CHOCOLATES

Total - 41

Agency: SAVVY STUDIO (SAVVY-STUDIO.NET)
Nation: MEXICO
City: MONTERREY
Client: CASA BOSQUES

Overview: Casa Bosques, an initiative of Savvy Studio, is a creative platform that develops products of a permanent and sustainable nature by collaborating with experts in various disciplines who share this same philosophy. The guiding concept behind Casa Bosques is to bring each project to its maximum capacity and expression. This is why Each CBB project is carefully manufactured using high quality raw materials. Collaborators are thoughtfully selected; Casa Bosques looks for experts that are passionate about their specialties, and also feel motivated by the constant search for perfection.
Challenge: Casa Bosques develops versatile, seasonal projects that complement a special way of living and thinking. Casa Bosques Chocolates is our first project in the entity, a collaboration with the master chocolatier Jorge Llanderal .Twelve different editions will be produced, one every season.
Solution: Going through the line of the Equator and the best places where cacao is found, and combining it with different spices, each chocolate will be inviting a different expert to participate in the selection of the ingredients. A premium and pure quality chocolate in every sense.

3

VILLA DE PATOS

Total - 33

Agency: SAVVY STUDIO (SAVVY-STUDIO.NET)
Nation: MEXICO
City: MONTERREY
Client: VILLA DE PATOS

Overview: Villa de Patos is a family business founded in 1980. Villa de Patos provides noble, natural and healthy products for human consumption. Fruit juices, artisan cheeses, and Mexican sweets are elaborated using traditional agricultural and free-range methods, with upmost consideration for the well-being of the environment and the people of the Mexican countryside that inhabit the region.
Challenge: With the Villa de Patos brand identity and communication, Savvy decided to reflect the tradition, purity and simplicity of their family of products, which remind us of the importance of handmade, traditional and natural foods. These kinds of food items have unquestionable value, especially today, when most manufacture processes are designed to be efficient and economical, above all else. Our job consisted of embracing and projecting the valuable Villa de Patos work ethic, within an environment that is typically focused on efficiency and quick consumption: the supermarket.
Solution: Handmade illustrations of the products, classic typographies, as well as the personal photo albums of the owners, are some of the graphic elements used for developing the brand and the graphic identity of its products, as well as other communication materials. All these elements complete the cycle of a well-rounded product, from its origins to its commercialization. Actions — Branding, interior design for the Villa de Patos store, copy, packaging, design and production of POP material.

4

No work

5

No work

1

Hörst

Total - 46

Agency: lg2boutique (lg2boutique.com)
Designer: Serge Côté
Nation: Canada
City: Montréal
Client: Jean-Sébastien Octeau (Angomode)

Overview: Hörst is a men's clothing brand that has been distributed in different boutiques across Canada for the last 15 years. The high-end collection contains mainly suits, coats, shirts, accessories and dress clothes. Hörst offers the modern man an authentic way of being. Its philosophy rests on the German values of impeccably tailored cuts and quality craftsmanship, producing a confident and inspiring style. Despite this solid philosophy, Hörst had been suffering from a poorly defined brand positioning for some time. Consumers considered it too expensive for what it saw as a mid-range line; the brand simply wasn't well known or respected enough to be considered high end. Lg2boutique was given the mandate to redefine Hörst's brand positioning, create an all-new brand platform and apply it to the entire collection.
Challenge: Lg2boutique's mandate was to completely restyle the brand platform of Hörst, a designer and maker of high-end menswear. Strategic research and the perceptual axes of the competitive field helped identify an important opportunity: amongst large international players such as Hugo Boss, Versace, Strellson, Paul Smith and Ermenegildo Zegna, seduction proved to be the most ignored perceptual axis. This insight held great potential and offered the brand a credible positioning with which to enter the high-end market. A shopping devotee, Hörst's target is constantly on the lookout for that little elegant or eccentric something to reaffirm his style. He is a mature man who maintains a somewhat mysterious air. Seduction, in his view, is a game. With a slight penchant for the extravagant, he is the embodiment of the modern-day dandy. He takes great pleasure from his lifestyle, never slavishly bowing to the dictates of fashion. Going to the barber, learning music or taking the train for business are all things he makes time for. His entire person is seductive, rising above the everyday. He is authentic.
Solution: Hörst's brand identity positions the company as an authentic brand that combines romanticism and elegance. The photos present a modern-day dandy—elegant and mysterious with a touch of the extravagant about him. All graphic elements also celebrate both the brand's rich German heritage and the modernness of its style.

2

Klamas

Total - 44

Agency: Paradox Box (paradoxbox.ru)
Designer: Ilshat Baiburin
Nation: Russia
City: Ufa
Client: Computer shops

Overview: Make a new, modern style for a network of computer stores.
Challenge: Create a identity.
Solution: We have invented the concept of "sociable brand," in which all communication with the audience arranged through referrals and dialogues with her on the face of the brand. Stylized grapheme with a colon, which became a symbol of the company and its "nickname", personalize and humanize the brand. Cleaned debris from the visual style allows you to check out the competition, to create a modern face and focus on the most important. Every word uttered by the brand becomes significant. Communication style, which are widely used newfound modern graphics like 'smileys', friendly and understandable to the target audience.

3

Cioccolato

Total - 41

Agency: Savvy Studio (SAVVY-STUDIO.NET)
Nation: Mexico
City: Monterrey
Client: Cioccolato

Overview: Cioccolato is a pastry boutique specialized in custom deserts for special events based in Monterrey, Mexico. In the last couple of years, auteur pastries has grown considerably, which is why brand and product differentiation have become crucial factors for the success of a business.
Challenge: The main concept is derived from the already existing Cioccolato, and repositions the brand as a pastry and specialty services provider that caters to all occasions. The Bake & Decor descriptive is used to communicate the new attributes of the company's work towards the rebranding project, without confusing Cioccolato´s current customer base.
Solution: We developed a sweet and festive visual identity that uses brightly colored elements and memorable phrases, which go well with any kind of special event. Actions — Rebranding, visual identity, stationary, packaging, interior design.

4

8 grams

Total - 40

Agency: Brands Up! (brands-up.ru)
Nation: Russia
City: Barnaul
Client: Tea and coffee chain stores

Overview: Our client is a coffee and tea chain stores which needed to create their own brand to became the leader in the city market, and to promote the brand to another Russian cities.
Challenge: To create a trade mark for coffee and tea chain stores
Solution: Creating the positioning strategy we decided to change the perception that the high-quality tea and coffee are very expensive products for real gourmet. In contrast, we decided to position them as everyday products for everyone. 8 grams is the ideal dose for making a cup of coffee or tea kettle. The name "8 grams" contains the key message of the brand – you shouldn't buy a lot of product to enjoy the taste of high-quality coffee or tea. Brands Up! created the humankind brand which helps to create a friendly atmosphere in the stores. So buyers became to visit stores more often, communicate with sellers, taste more sorts of coffee and tea. All of this increased profits and doubled the number of stores during one year.

Dona Doceira

Total - 40

Agency: Sebastiany Branding (sebastiany.com.br)
Designer(s): Giovani Castelucci, Guilherme Sebastiany, Karina Campanha
Nation: Brazil
City: São Paulo
Client: Dona Doceira

Overview: Dona Doceira (cam be translated as Candymaker Lady) started its activities in 2011 and it is a candy store specialized in traditional candy recipies from Goiás, one of the central states of Brazil.
Challenge: The project brand should evoke the feminine tradition of candy making (passed from mother to daughter, from generation to generation) in a effort to save and preserve this fading tradition. The brand had also the purpose of maintaining and preserving flavors and stories to new generations.
Solution: The logo consists of a lettering that blends tradition and gestuality enclosed in a embroidered seal full of elements presented in the colonial architecture and local crafts, particularly evoking nostalgia and the femininity cooking tradition of old Goiás.

Basket

Total - 40

Agency: Glad Head (gladhead.com)
Designer(s): Aleksandr Sharigin, Anastasiya Dovgal'
Nation: Ukraine
City: Kharkov
Client: Vadim Kubica

Overview: Ukraine, Kharkov, owner of a chain of pizzerias "Smile" opens its first minimarket.
Challenge: Objective: To develop a visual identity for the minimarket. Wishes: Create a fun, positive, friendly corporate identity in order to cheer up of the visitors.
Solution: To solve this objective, we used a mandarine orange color and many illustrations.

5

Yogo Factory

Total - 38

Agency: Sebastiany Branding (sebastiany.com.br)
Designer(s): Karina Campanha, Raniere Coutinho, Guilherme Sebastiany
Nation: Brazil
City: São Paulo
Client: Yogo Factory

Overview: Yogo Factory is a new frozen yogurt franchise in São Paulo, Brazil, and its first unit was opened in February 2011.
Challenge: The project aimed to integrate brand identity and architecture, so this was a project where our team here at Sebastiany worked together with Atmosfera Archetecture team in both identity and interior design.
Solution: The solution for the brand was the colorful and playful reinterpretation of a manufacturing gear system, reinforcing the association with the brand name. The visual language was incorporated into the architectural design of the liner inside the store and other brand applications.

1

Shokoko

Total - 46

Agency: Nimax (nimax.ru)
Art Director — Ulyana Kozhevnikova, Designer — Pavel Konyukov, Illustrator — Nikita Kokarev
Nation: Russia
City: Saint-Petersburg
Client: The «Shokoko» company rents out confectionery machines

Overview: The company provides desserts for parties and celebrations and leases confectionery machines — chocolate fountains, fountains with drinks, machines for making candy-floss and soft ice cream. As of the time of applying to us the company was just being established and needed a name as well as the visual identity.
Challenge: To develop a name, logo, corporate identity and to design promotional materials.
Solution: Chocolate or champagne fountains are true splendour. That's why we were searching for a metaphor of a posh life and turned to the age of the Baroque and Rococo. That age is known for luxury and excessiveness at the French king's court. It inspired the idea of the name and the corporate identity of the company. By combining the words «chocolate» (in Russian it is pronounced as «Shokolad») and «Rococo» we got a light, slightly flirtatious and ironic «Shokoko». We were guided by the same principle when creating the logo, which develops the idea of excessiveness. The logotype is both a chocolate fountain and a royal crown. Stories of the royal mistresses added to the corporate identity. Each of them symbolizes and describes one of the company's services. Ladies adorn the «Shokoko» leaflet and the web-site, which we have developed for the company. For each mistress we've also made up a legend, that fits the overall concept of the project.

2

Bard of Bray

Total - 44

Agency: Hat-trick (hat-trickdesign.co.uk)
Designers: Jim Sutherland and Gareth Howat
Nation: UK
City: London
Client: Scott Perry

Overview: To create an identity for design and advertising copywriter, Scott Perry, who works under the pseudonym "Bard of Bray".
Challenge: The aim was create an identity that reflects Scott's personality and his approach to writing. We wanted him to get noticed in an engaging way, and to animate and bring his words to life.
Solution: As a writer Scott loves playing with words. His other love is food. As part of a series of short films created for Scott's website, we had used alphabet spaghetti to spell out one of his golden rules for writing. It struck us that this was the best combination of Scott's two passions, and could be used as an unusual but distinctive typeface for icons. Scott works under the pseudonym "Bard of Bray". The alphabet spaghetti "B" was therefore chosen to represent him. A further range of letters, such as "NB", "EG and "PS" were then created and photographed, to be used to illustrate topics Scott might need to talk about. These have been applied to postcards, stationery, direct mail and his website.

3

Solzavod

Total - 41

Agency: Vitamin Group (vigroup.ru)
Designer: Nadezhda Netsvetaeva
Nation: Russia
City: Perm
Client: The Museum of salt history "Solzavod"

Overview: Solzavod is the only Russia's salt plant outdoors. The uniqueness of the museum is in authenticity of the architectural complex and wooden monuments, together with reconstructed process chain of salt production, which exists since XV century.
Challenge: To develop corporate identity - modern and attentive to the museum history at the same time.
Solution: For the logo we've chosen a wooden barn as a symbol of whole architectural complex. Crystal lattice is a traditional symbol of salt. In the corporate style salt cube and a salt barn interact with each other. Style colors are blue (salt), brown (wood and archival photos), and white. The purity and simplicity of idea simultaneously make this style contemporary and "timeless". It looks organic both at the museum territory and in modern spaces. Everybody wants to take something from museum, so we've created a diverse range of souvenirs.

4

Pickup.ru

Total - 40

Agency: Nimax (nimax.ru)
Art Director — Ulyana Kozhevnikova, Designer — Pavel Konyukov
Nation: Russia
City: Saint-Petersburg
Client: Training center for pickup «Pickup.ru»

Overview: The name «Pickup.ru» speaks for itself (it'a a Russian word for seduction technique). Founded in 2004, it is the largest training center for pickup in Russia by the moment. Former corporate identity of «Pickup.ru» emerged spontaneously and did not mark the company out from its competitors.
Challenge: To develop a system of visual identification, including logo, and to design the carriers of corporate identity.
Solution: At the core of our concept lies the idea of discoveries, dating and relationships of different kinds. We've expressed it through a metaphor of a key and a keyhole. The «Pickup» training teaches how to fit a key to the sole, relationships or body — everyone can choose his own option. Given that a genuine «pikaper» (Russian word for those who are skillful in seduction) never stops on his achievements, the logo of the project is also found in constant development. It is nice when the key and the lock fit each other perfectly. Sad, when they don't. But a professional always has a set of lock-picks at hand. Different key shapes and relationships are reflected in the corporate style of the project.

5

Bright

Total - 39

Agency: Paradox Box (paradoxbox.ru)
Designers — Ilshat Baiburin, Timur Syundyukov
Nation: Russia
City: Ufa
Client: Building Trust № 3

This is a unique project for Russia, made for the "Building Trust № 3" - the oldest and most experienced builder of the republic, which has 80-year history. In this project, branding studio participated in the stage of formation and development of the concept, which became the foundation for all subsequent decisions, including architecture, planning and zoning. The concept, name, slogan and Identity developed for the district, an area of ​​384 hectares of territorial and total construction area of ​​over one million square meters, which will live about 25 000 people. Easy widest range of people the name creates an incredibly warm emotional image. This is - a bright, positive life and peace and multicolor of the neighborhood. Designed slogan can open it fully. District will be divided into 15 blocks, each of which has its name, its proprietary graphics and a color code that appears in the navigation and colored decorative panels on buildings. Architectural portraits of the brightest cities in the world formed the basis for illustrations. "Bright in Budapest," "Bright Amsterdam," "Bright Istanbul", "Bright in Paris," "Bright Mumbai ',' Bright Petersburg", "Bright Copenhagen," "Bright Sydney," "Bright New York," "Bright Beijing , "" Bright Madrid, "" Bright Rome, "" Bright Tokyo, "" Bright Rio "and" Vivid London "- this is the colors of the world. In our proposed concept in the "Bright Tokyo" will be required to accommodate a sushi bar, in the "Bright Rome" - pizza, the "Bright Istanbul" - shopping area. In the area of ​​"Bright Sydney's" located on the shore of the lake - boat station and this rowing channel. A "Bright London," which appears on the peninsula of Lake Tanugush become a center of educational institutions. This decision will create a logically complete image and become a model of urban development concept. Tagline: All the colors of the world.

AnotherArt.com

Total - 39

Freelancer: Yana Makarevich (AnotherArt.com)
Nation: Belarus
City: Minsk
Client: AnotherArt.com

Overview: The designer's identity must reflect the essence of his work: have the unique approach to each client, permanently search for new ideas and choose the best solution of possible variants.
Challenge: Since the naming includes the idea of design possessing multiple meanings it should be further presented in the corporate branding, and first of all in the logo.
Solution: It was decided to base on the spontaneity of paint. New images are created by overlaying the elements of the logo, this allows to get the endless variety of them. A set of cards gives a new sound to the logo, here it appears as a sculpture. This idea has been further elaborated in letterheads made of inkjet film and the rest of stationery made in pure minimal style.

Skyspa

Total - 39

Agency: lg2boutique (lg2boutique.com)
Designer(s): Maryse Verreault, Caroline Blanchette
Nation: Canada
City: Montréal
Client: Patrick Rake, Jean-Pierre Giroux, Mélanie Daigle (Skyspa)

Overview: Reposition the SkySpa brand and create a new brand platform that it is fully in line with the product: sociable, glamorous, urban and accessible. A number of steps were undertaken in previous years to improve the SkySpa experience. However, the brand had remained tired and out-of-date, its customer touchpoints ineffective. The main goal was to seduce all over again a clientele that most likely had visited SkySpa in the past but had not returned to experience the new incarnation. Target client: - 30-to-40-year-old woman, married with two children - She works full time in an office and has group insurance (allowing her to enjoy massages at little cost) - She has a beautiful house in the suburbs, which she takes excellent care of - She likes to shop. She'd like to push style limits, but her closet is often full of clothes from Jacob, Simons and Tristan. - She is sociable; she likes to entertain from time to time, but with family, she simply doesn't have the time she'd like to spend with her female friends. She uses Facebook to keep in touch with them. - As she likes to take care of herself, she often multitasks by visiting a spa each season with female friends or her partner to recharge her batteries and catch up on the latest gossip at the same time. However, she doesn't always have the luxury of spending a full day at the spa or heading out of town to do so. What she dislikes about today's spas is not being able to talk to her companions when they're relaxing together.
Challenge: A number of steps were undertaken in past years to improve the SkySpa experience. However, the brand had remained tired and out-of-date, its customer touchpoints ineffective. With SkySpa currently undergoing major development and franchise expansion, the time was ripe to rejuvenate the entire brand positioning and platform. An all-new SkySpa opened its doors in December 2011 in Quebec City, with another opening shortly afterwards in Brossard. Other locations will be announced in the future. The spas are spread over 15,000 sq. ft., which includes an enormous 5,000-sq.-ft. terrace. They offer a thermal experience (warm-cold-relaxation), massage therapy (with 18 massage rooms) and beauty treatments. SkySpa is unique amongst spas as it offers an urban open-air experience (the spas are located on a rooftop in the middle of an urban center). Unlike Nordic-style spas, SkySpa's ambience is decidedly less Zen since it is possible to speak quietly on site.
Solution: SkySpa is not like other spas; it doesn't embrace nature, wood or rustic elements. SkySpa's ambience is instead resolutely urban since its two sites are located on a rooftop of a city building. It is also lounge like since clients are allowed to chat quietly in the baths while listening to jazz music. The "urban open-air spa" brand positioning was a natural fit. Sociable, glamorous, accessible and urban are the personality traits that set the creative direction for the new brand platform and ad campaign. SkySpa is now represented by a vertical logo, recalling the architecture of urban buildings, thoroughly modern applications, aspirational pictures and the color red (a link to the old image).

1

TotalOil

Total - 45

Agency: Plenum Brand Consultansy (plenum.ru)
Designer(s): Brand Consultant Tanya Haritonova, Brand analyst Katya Palshina, Art Director Egor Myznik, Designer Olga Balina, Copy Writer Nadya Yurinova
Nation: Russia
City: Moscow
Client: TotalOil

Overview: The company Totaloil plans to develop on an international scale, which is why a brave, up-to-date and dynamic graphic solution was required.
Challenge: The Russian oil and petrochemical market is perhaps one of the least open and transparent of markets. The young, ambitious company Totaloil, an independent fuel trader, was one of the first companies to recognise the need to become more public in its operations. The agency's task was to develop an oil company brand adapted for foreign partners, underlining its individual style and modern image.
Solution: Positioning: "Number one independent Russian fuel trader". The company Totaloil plans to develop on an international scale, which is why a brave, up-to-date and dynamic graphic solution was required. The visuals were based on a landscape image and on associations with high-tech deposit development, the logistics of oil products and financial graphics.

2

Bioland Energy

Total - 42

Agency: T&E Polydorou Design (polydoroudesign.com)
Designer(s): Tasos Polydorou
Nation: Cyprus
City: Larnaca
Client: Bioland Energy Ltd

Overview: Bioland Energy is in the renewable energy business. They are focusing on the research, implementation and administration of alternative energy sources, both for their own as well as third party projects, via Photovoltaic/Solar panels and biomass recycling. 'Bioland Energy' mission is to be a leader in the field of renewable energy not only in Cyprus but also in Europe. They are growing rapidly due to their ability to obtain and combine top quality resources in equipment, materials, experts, workforce, investors and leaders.
Challenge: The goal of the new identity design is to represent our brand identity, corporate culture/work ethic, and mission to our perspective clients. It should be a design, which will help the ones who are unfamiliar with our company to understand our business and high quality service; our excellent performance in design and productivity; the longevity of our products and services, while building a long lasting brand awareness that both the perspective and existing clients can relate to. We will be using the design for our business cards, brochures, prospectuses, public boards, websites and so forth.
Solution: The logo was designed to reflect Bioland Energy's brand values in terms of: · leading position in the filed of photovoltaic systems · international reach and backing · innovative and advanced products, and most importantly · reliability and security as a business / investment partner. The blue colour was chosen because PV panels produce electricity – which has a blue-ish colour. Electricity interacts with oxygen atoms and triggers the release of a blue photon. This is why electrical sparks in air, including lightning, appear electric blue. The chosen shapes resemble cells – just as the solar panels consist of several cells. The font was custom-designed to ensure a perfect balance with the shape of the symbol. The curving and colour of the typeface complements the symbol. It was carefully designed to ensure that it will not 'compete' or 'rival' the symbol. Instead, it matches the contemporary simplicity of the symbol. As a whole, the logo is a visual expression of electrical energy.

3

Karaline

Total - 34

Agency: TRENDMARKET (trend-market.ru)
Designer(s): Andrew Horov
Nation: Russia
City: Moscow
Client: Karaline

Overview: Brand identity for russian operator of rail freight
Challenge: New identity
Solution: Schematically pictured sign of the coupling of cars

4

SIN Implante

Total - 31

Agency: Sebastiany Branding (sebastiany.com.br)
Designer(s): Eder Saos, Guilherme Sebastiany, Ananda Namba
Nation: Brazil
City: São Paulo
Client: SIN Implante

Overview: S.I.N. Implant Systems is one of the pioneers and the second largest player in the Brazilian production of dental prosthesis and dental implant systems.
Challenge: The traditional family business was bought by a fund intended to professionalise their management and communication. The transition of the brand should not only sign to the market this change, but also support a new phase of internationalization. The brand faced the dilemma of not being able to change their name, by its recognition in the Brazilian market (which speaks Portuguese) where the name was a sound, well-recognized and accepted option, while facing problems with the reading of his name in the rest of Latin America (in Spanish SIN means WITHOUT) and in the U.S. market also with a negative meaning of the name in English.
Solution: To minimize the problem originally the name was turned into an acronym and it was a new symbol with the letter S and with reference to the spiral of the implant screw is designed to allow the use of the brand both in Brazil and abroad even if accompanied by a new name, if necessary or required on these new markets.

Stylish doors

Total - 31

Freelancer: Horov Andrew (free-lance.ru/users/horov)
Nation: Belarus
City: Minsk
Client: Stylish doors

Overview: Wood interior doors manufacturer
Challenge: elegant style
Solution: I chose the color of wood combined with the elegance of bow tie

Element

Total - 31

Agency: Cue (designcue.com)
Designer(s): Paul Sieka and Alan Colvin
Nation: United States
City: Minneapolis, MN
Client: Element Materials Technology

Overview: At the end of 2010, the multinational company Stork, B.V. sold its materials technology division to outside investors. No longer affiliated with its parent, the organization asked Cue to help create a name and brand for the new company. While the project was initiated as a new name and logo, we recognized a bigger opportunity: to create a new-to-the-world brand imbued with all the positive equities of the old company, but with a striking expression that could differentiate it in the marketplace.
Challenge: The brand identity needed to communicate credibility to engineers and industry experts, while still appearing approachable and human. Interviews with customers, employees, management, and industry experts helped reveal a defining proposition for the new organization – one that merged its technical expertise with its commitment to customers. The sharpened proposition became a guide for name generation and evaluation. The name Element describes the company's unique ability to understand the parts as they relate to a whole, to see both the details and the big picture.
Solution: Cue designed a brand identity and voice that speaks to a specialized audience. Element is much more than a company that sells testing. It's the critical link in the supply chain. The brand identity is scientific and clear, but with a friendly, purposeful tone. The brand and its promise are revealed using simple, graphic language that is reprised throughout the materials designed for the brand. As a global, British-owned company based in the Netherlands, the Element brand operates in various countries with different languages and cultures. Branded materials were designed and formatted taking this into account, making sure that Element materials work across continents. The new brand identity is applied to materials in labs and offices ranging from company website, to signage to business cards.

5

Panoptix

Total - 28

Agency: Cue and Hen's Teeth Branding (designcue.com)
Designer(s): Kate Arends and Alan Colvin
Nation: United States
City: Minneapolis, MN
Client: Johnson Controls

Overview: Panoptix™ by Johnson Controls is an innovative new approach that enables building owners and operators to optimize building efficiency and performance more quickly, easily and cost effectively than ever before. Teaming with Hen's Teeth Branding, Cue developed the brand identity, look and feel to introduce this innovative new way of thinking for Johnson Controls.
Challenge: Featuring an open-platform, cloud-hosted application suite and an intuitive user experience, the Panoptix solution simplifies a traditionally very complex process by collecting data from disparate building systems and creating a single, integrated view of building and system performance. The look and feel for Panoptix needed to provide an innovative and proprietary new solution for Johnson Controls that would influence its core communications and lead to new projects for the multinational corporation. The launch of the community needed to attract participants from all over the world and ignite a sharing of information and dialog that would impact the building efficiency industry into the future.
Solution: The Panoptix™ identity system lends credibility to the brand, and inspires clients to see a bigger picture. The graphic system is robust and flexible. Brand elements extend to applications such as animated videos and website, and create a vibrant, energetic expression. The Panoptix Connected Community provides easy access to both experts at Johnson Controls and the broader building efficiency world. The website features resources for learning more about Panoptix™ by Johnson Controls building efficiency solution through application-specific solution briefs, white papers, user case studies and demonstration videos, all branded with the dynamic new identity and iconography.

1

Horniman Museum and Gardens rebranding

Total - 56

Agency: Hat-trick (hat-trickdesign.co.uk)
Designer(s): Gareth Howat, Jim Sutherland and Alexandra Jurva
Nation: UK
City: London
Client: Horniman Museum

Overview: -
Challenge: -
Solution: The Horniman is a fascinating gem of a Museum in South London. It has internationally important collections of anthropology and musical instruments, as well as an acclaimed aquarium and natural history collection. Originally founded in 1901, it was the creation of Frederick Horniman, Victorian tea trader and voracious collector of almost anything. The brief we were given was to create a new brand that reflects the new unified offer of the renowned Museum collections and the beautiful redeveloped Gardens. The idea of a "collection of collections" was our starting point for the identity. We took the idea of a bracket device and reflected it to create the distinctive H mark. This gives a very flexible device to present the variety of the collections and the many different facets of the organisation. It can be used both with imagery and editorially. The new identity uses a simple black and white core colour palette, complemented by a range of fresh, bright of colours inspired by the objects in the collections. We were also involved in the design of all wayfinding and external signage around the grounds including interpretation signs and maps.

2

Van Gogh Museum

Total - 52

Agency: Koeweiden Postma (koeweidenpostma.com)
Nation: Netherlands
City: Amsterdam
Client: Van Gogh Museum

Overview: The Van Gogh Museum, the most visited museum in the Netherlands and one of the top museums internationally, has been given a new face. The reason for the change was the desire to make the visual identity more consistent. In the light of the museum's worldwide exposure and the emergence of new communication channels, the Van Gogh Museum asked Koeweiden Postma to take a critical look at its entire visual identity, including the logo. One of the first things that became obvious was that the signature of the museum, its logo, needed to be a lot stronger. The existing logo simply did not stand out enough. In addition, we wanted to find a visual identity that is much more specifically Van Gogh. To this end, we worked with the curators to select a number of characteristics which stand for Van Gogh and his work: his technique (brushwork), colours from his most important works from different periods and his letters and quotes. From these elements, a new visual identity was developed which has broad applications but in which Van Gogh can nevertheless be recognised at a glance.
Challenge: Axel Ruger, director of the Van Gogh Museum: 'By doing this, we are broadening and deepening our story and adding new elements. In this way, we are passing on his legacy to new generations in order to keep his inspiration alive.' Jacques Koeweiden, creative director of Koeweiden Postma: 'We wanted to use the many facets of Vincent van Gogh to enrich the new visual identity of the Van Gogh Museum so that we could tell two stories: the story of his work and the story of the world behind his work.' Picasso in Paris - To develop a specially designed letter/logo that refers on an associative level to the Paris of the early twentieth century, art nouveau, Picasso and Cubism. Because of it's specific shape this letter was also the basis for the logo. It should also be leading in the whole merchandising of the exhibition.
Solution: Brushstroke: Together with the collections department, we went looking for the work with the most characteristic brushstroke. The one chosen was 'Wheatfield with reaper'. Footprint: From the brushstrokes in the painting, an abstraction was made which we call the 'footprint'. The footprint can be used in various excerpts and weights. The benefit of the 'footprint' is that Van Gogh remains recognisable even when no work is depicted. Quotes: Van Gogh's letters are an important part of the museum's collection. They give a personal insight into the life and works of Vincent van Gogh. This is the reason why his quotes have been given a prominent role. The quotes can be used alongside or in place of images. Quotes can also be combined with the footprint as a background. Picasso in Paris - Like many other artists in Paris in the early twentieth century, the young Picasso found inspiration in African figurative art, particularly masks. The letter design is the bearer of all brand carriers, from signage to poster and from car lettering to admission ticket.

3

Nederlands Dans Theater

Total - 51

Agency: Koeweiden Postma (koeweidenpostma.com)
Nation: Netherlands
City: Amsterdam
Client: Nederlands Dans Theater

Overview: The Netherlands Dance Theatre is one of the best known modern dance companies in the world, with choreographies by Jiri Kylian, Hans van Maanen and William Forsythe.
Challenge: When the NDT asked Koeweiden Postma to develop a new identity, the greatest challenge was how to get as close as possible to the essence of what makes the NDT so unique.
Solution: We took our departure from the dancers themselves, and invited them to dance letters in a motion tracking studio. This marked the start of a unique and intense collaboration. This intensity is reflected in the distinctive typography and visual language that form the basis of the NDT's visual identity.

4

IWM

Total - 45

Agency: Hat-trick (hat-trickdesign.co.uk)
Designer(s): Gareth Howat, Jim Sutherland, Rory Brady
Nation: UK
City: London
Client: Imperial War Museum

Overview: -
Challenge: -
Solution: Working with brand strategists, Jane Wentworth Associates, hat-trick design created a new brand for IWM which places its remarkable collections at its core in order to tell vivid personal stories and convey powerful physical experiences which engage people of all ages with the issues of modern conflict. The new brand was developed following an extensive review of the existing IWM brand in order to build a stronger and more focussed identity to increase IWM's presence and power in the marketplace. The new brand brings the IWM family together under the initials IWM (to stand for Imperial War Museums) which will enable IWM to have greater impact in the marketplace and a consistency across all its branches. A distinctive and flexible new mark and visual identity were developed, which encapsulate the brand and the overwhelming force of war. The split blocks, or fragments of the new mark, reflect the force of war to shape people's lives. The mark also strongly emphasises the IWM name and ties each of the branch names to the IWM masterbrand. The graphic angles taken from the mark helped create a powerful visual language, a refreshed colour palette, more coherent typographic style and clearly defined imagery guidelines.

5

New York - Paris Vittoria

Total - 42

Agency: lg2boutique (lg2boutique.com)
Designer(s): Serge Côté, Maryse Verreault
Nation: Canada
City: Montréal
Client: Johanne Demers (founder of La Vittoria)

Overview: Create the 2011 graphic platform of the prestigious La Vittoria benefit gala, a dream evening of gastronomy to raise funds for the Fondation Marie-Vincent.
Challenge: Draw inspiration from the cities of the evening's invited chefs: New York (Daniel Boulud) and Paris (Christophe Michalak).
Solution: The black-stroke typeface, geometric shapes as well as the colors black and yellow are a nod to the urban style of the Big Apple while the antique rose combined with intertwined serif typefaces transport us instantly to the romantic City of Light. All the evening's supporting elements were created with the contrast between the two cities in mind: two-sided posters, reversible book, columns positioned in both directions.

1

АМС Color

Total - 42

Agency: Brands Up! (brands-up.ru)
Designer(s): Slava Kostrikin
Nation: Russia
City: Barnaul
Client: Autocolors chain stores

Overview: АМС Color is the leader of selling automobile colors in Altai Region. In the brands briefcase of company – the most famous and popular brands of automobile colors and complimentary products. In the market of Siberia there are no noticeable company, so АМС Color decided to busy this free part of market. The company has all necessary features – high professional level of technical and seller specialists can not only to sell good quality products buy also eхplain how to use it.
Challenge: We have a task to create a style that should help to became market leader of Siberia and Russian Far East.
Solution: We decided to use «American» way to create corporate style. Bold letters and bright colors help to form the image of big company that will be the absolutely leader of the market. The main symbol of new style became multicolor silhouettes of automobiles - from bantam cars to trucks – together they are combined in the automobile flow. When silhouettes of automobiles are crossing appear new colors and tones. For supporting the image of leader company we created corporate slogan «Sets the tone».

2

SAMO-Soft

Total - 38

Agency: Nimax (nimax.ru)
Creative Director — Ulyana Kozhevnikova, Art Director — Pavel Konyukov, Graphic Designer — Irina Koryagina, Visualizer — Roman Domkin
Nation: Russia
City: Saint-Petersburg
Client: The «SAMO-Soft» company develops software for the travel industry

Overview: «SAMO-Soft» is one of the Russian leaders in software development for the travel industry that has been around for over 20 years. Yet, the company did not have a consistent corporate identity, which would position it in the market.
Challenge: To renew the logo, maintaining its awareness; to develop corporate style and to design its carriers.
Solution: Such an important event as a trip must be organised very well. For that reason «SAMO-Soft» software products automate most tasks faced by travel agencies and operators. They consist of basic functionality and several additional optional modules. We came up with a unified visual concept for the products. Constructor in the form of icosahedron represents the software systems of "SAMO-Soft." Each icosahedron is composed of simple shapes — the program's additional modules. A pictogram on the facet of each tetrahedron refers to the functional the module is responsible for.

3

Holdi

Total - 36

Freelancer: Svetlana Kurenskaya (kurenskaya.ru)
Nation: Russia
City: Moscow
Client: Altai-Holding

Overview: By the time of development of a corporate style the company existed some years and had narrow specialization. It was decided to expand a field of activity, to replace the name on simpler and harmonious - "Holdi". 4 main activities were as a result allocated: sale of auto parts, car-care center, purchase faulty automotive equipment, innovative activity.
Challenge: The corporate style should help to the company to declare loudly itself and the changes to expand client base.
Solution: The logo consists of 4 parts – spare parts which develop in a uniform image, the mechanism. Whitespace elements between these parts form an initial letter of the name X. The developed font writing corresponds to a simple geometrical form of a sign. The main idea of a color score – to reflect the huge range of the company through a color range. The sign consists of two contrast color pairs. In a modular grid the halving principle is traced – the eight-column is taken for a basis. It is used two - four - and eight-column imposition. The corporate style includes registration of business documentation, image polygraphy, advertizing and souvenir products, a multipage reference media – the catalog, packing paper. A basis of registration are spare parts – the drawing various geometrical figures having a form of spare parts of which there are interesting images.

4

Aspect

Total - 28

Agency: Bezlogo (bezlogo.uz)
Designer(s): Denis Aleshchenko
Nation: Uzbekistan
City: Tashkent
Client: Micros

Overview: Branding in Uzbekistan has just started to develop. And in the market of packaging there are practically no companies with strikingly style or advertising.The Micros company decided to apply to the Bezlogo agency in order to create a new brand.
Challenge: The aim was to create a brand from "zero". Also, the sign must be linked to the activity of the company.
Solution: Several periods of work were conducted: starting from the strategy to the visualization. As the insight we used the fact that every businessman believes that his product is the best and wants the best packaging for it. The desire to stand out against business rivals is the desire of every business owner. The agency has proposed their version of the naming. The naming was «Aspect» (this word is translated from English as "appearance". Also the slogan was developed: "good look" which means good appearance. The graphic sign is based on the sign "open here", but it was converted to the opposite meaning "packaged here", the dotted line was also added. This line connects the general style with activities of the company.

5

Compulink

Total - 27

Agency: Notamedia (notamedia.ru)
Designer(s): Dmitry Vlasov, Maria Kolokolova
Nation: Russia
City: Moscow
Client: Compulink

Overview: Old corporate style was irrelevant
Challenge: Rebranding of company
Solution: Classic approach is chosen for the new logo – a company name with embedded element of the brand. The symbolic link according to designers mind should be associated with a union. Corporate style appears contrastive and expressive. Rigorous black folder is found bright inside. And a pattern which is surfaced with a transparent varnish adds "juiciness".